We wouldn't be able to do it if not for the people that live around the shop.Cosgrave’s government would spend the next 10 years defending and implementing the strict terms of the Treaty, as signed by Griffith and Collins. "Even if they didn't have an order to pick up, they would leave us little tips, little thanks, little notes, just to say 'Keep going,'" she says. Holland says the shop's community "has been so amazing in supporting us." However, she's not worried about the shop's long-term success – thanks in part to the neighbors who have always been Lolly by Golly's driving force. After the holidays, she anticipates having to come up with some sort of promotion to help get the shop through January and March (Valentine's Day helps keep things busy in February). Holland says the Christmas season usually gets the shop "over the hump" each year, but this year she anticipates it will "just squeak by" as it does most other months. "Our doors are open and we just squeak by every month." "Let's be honest: We really haven't made too much of a profit over the six years," she says. Holland emphasizes that Lolly by Golly has always been a small, family-run passion project. They're allowing a maximum of six people at a time into the main room of their store, and limiting a separate "Secret Santa Shop" room to one family at a time. Holland and Cornett are hoping to continue experiencing consistent, if reduced, business for the rest of the holiday season. "It was a constant flow, but it was one family in, one family out." "That was different for us," Holland says. But this year, Lolly by Golly took reservations at 10-minute intervals for families to shop and take a picture with Santa (who was behind Plexiglas). Small Business Saturday is usually a large celebration, drawing 25-30 people into the shop at any given time that day. This year's Small Business Saturday was particularly unusual for them. Now Holland and Cornett are adapting to the holiday season – normally their busiest time of year – while also enforcing pandemic safety measures. Things have been somewhat easier, but still slow, since the store reopened its doors to the public this summer.
Our doors were closed, but we had to do something to keep it going." Later, they offered personalized Mother's and Father's Day baskets, as well as graduation buckets for kids graduating kindergarten or elementary school grades.
They first offered that service for Easter, allowing customers to order baskets featuring their child's name and favorite treats.
The new website enabled Holland and Cornett to begin offering personalized candy baskets for curbside pickup. Honestly, I can't believe we didn't do it earlier. "We always said we were going to and we just never got around to it, but it was either do it or not survive," Holland says. Holland says one of the pandemic's earliest effects was giving her and her sister and co-owner Nicole Cornett "a kick in the pants" to launch their first website since they opened Lolly by Golly nearly six years ago. That started as soon as state restrictions closed the Dearborn store's doors to the public in mid-March. But as much as we could, we got creative." "We couldn't have people in here," Holland says. As a small neighborhood candy shop that caters heavily to foot traffic from the surrounding community, co-owner Stacy Holland says COVID-19 has been "rough" on Lolly by Golly Sweet Shoppe.
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